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  • TDS Grass Valley Recap: Sun, Mud, Rain, and a Big Win

    TDS Grass Valley Recap: Sun, Mud, Rain, and a Big Win

    Grass Valley delivered everything this year. At the TDS event, conditions ran the full spectrum—dry and fast in the sun, slick and technical in the mud, and just enough rain to keep riders on their toes. It was the kind of weekend that tested not just fitness, but adaptability and all around skill. And it…

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  • Sea Otter Classic Recap: Sun, Community, NEW Titanium cranks

    Sea Otter Classic Recap: Sun, Community, NEW Titanium cranks

    Every year, the Sea Otter Classic brings together just about everything we love about bikes—riders, builders, industry friends, and a shared appreciation for time spent on two wheels. This year in Monterey delivered all of that and more. Four Days of Sun and Riding It’s not always a guarantee, but this year brought near-perfect conditions—clear skies, warm…

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  • PRECISION MEETS TITANIUM

    PRECISION MEETS TITANIUM

    With these new T30 titanium cranksets, White Industries extends its reputation for precision-engineered bicycle components into the world of titanium bike cranks, combining durability, strength, and long-lasting performance for mountain and gravel riders.

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  • Getting more kids on bikes

    Getting more kids on bikes

    White Industries × NorCal League Some projects start with a product.This one started with a purpose. A small product with a bigger purpose. At White Industries, we’ve always believed that the future of cycling depends on access—on getting more people on bikes and keeping them there. That’s what led us to partner with the NorCal Interscholastic Cycling…

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