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  • Behind the Machines: A Look Inside White Industries

    Behind the Machines: A Look Inside White Industries

    At White Industries, we’ve always believed that how something is made matters. For more than four decades, we’ve been designing, machining, assembling, and testing bicycle components in Northern California. While many products today travel across multiple continents before reaching a rider’s bike, we’ve remained committed to keeping manufacturing close to home, maintaining control over quality,…

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  • White Industries at Lost and Found Gravel 2026

    White Industries at Lost and Found Gravel 2026

    This past weekend, we headed to Portola, California for another incredible edition of Lost and Found Gravel, hosted by Sierra Buttes Trail Stewardship. Set against the backdrop of Portola and the rugged Lost Sierra landscape, the event once again brought together riders from across the country for one of gravel cycling’s most iconic weekends. Lost…

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  • The Hudski Dualist MTB Built with White Industries

    The Hudski Dualist MTB Built with White Industries

    There’s something special about a bike that stops people in their tracks at Sea Otter Classic. This year, the Hudski Doggler show bike did exactly that. Built around the belief that the best bikes are the ones you ride everywhere, the Doggler embodies the modern all-terrain bike mindset: equally capable on dirt roads, singletrack, city…

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  • White Industries x Lost and Found in Portola, California

    White Industries x Lost and Found in Portola, California

    White Industries is stoked head back to California’s Premier Gravel Event White Industries is heading back to Lost and Found Bike Ride for another weekend of gravel racing, vast views, and great community in Portola. Lost and Found is one of California’s top gravel events. The course features fast fire roads, rough descents, steady climbs, and remote Sierra Nevada…

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