tiny part. huge upgrade.
PRECISION MEETS TITANIUM
last call for pink & red
Fan Favorites
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CLD Front Hub
$245.00 -
CLD Rear Hub
$467.00 -
T30 Titanium Cranks
$1,349.00 -
Seat Collars
$54.00
Blog
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Purple Collection: a fan FAVORITE
A Color That Makes Every Build Stand Out Some colors never go out of style. Purple is one of them. Over the years, Purple has become one of White Industries’ most beloved anodized finishes, offering riders the perfect balance of individuality, craftsmanship, and timeless style. It’s bold without being overpowering, vibrant without being flashy, and…
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Farewell to Red & Pink
Every component we make is the result of thoughtful design, precision machining, and careful attention to detail. The same is true for the colors we offer. As our product line continues to evolve, so does our color palette. Beginning at the end of July, we’ll be saying goodbye to our Red and Pink anodized color collections across the White…
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Behind the Machines: A Look Inside White Industries
At White Industries, we’ve always believed that how something is made matters. For more than four decades, we’ve been designing, machining, assembling, and testing bicycle components in Northern California. While many products today travel across multiple continents before reaching a rider’s bike, we’ve remained committed to keeping manufacturing close to home, maintaining control over quality,…
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White Industries at Lost and Found Gravel 2026
This past weekend, we headed to Portola, California for another incredible edition of Lost and Found Gravel, hosted by Sierra Buttes Trail Stewardship. Set against the backdrop of Portola and the rugged Lost Sierra landscape, the event once again brought together riders from across the country for one of gravel cycling’s most iconic weekends. Lost…