tiny part. huge upgrade.
PRECISION MEETS TITANIUM
last call for pink & red
Fan Favorites
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CLD Front Hub
$245.00 -
CLD Rear Hub
$467.00 -
T30 Titanium Cranks
$1,349.00 -
Seat Collars
$54.00
Blog
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The Classics: Why Black and Silver Continue to Define Great Bike Builds
Some colors never go out of style. For decades, Black and Silver have remained the foundation of countless dream builds, earning their place as the most popular finishes in the White Industries lineup. They’re timeless, versatile, and effortlessly complement everything from modern carbon race bikes to handcrafted steel frames. Black offers a clean, understated look…
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Gold Collection: A Finish That Shines
Some finishes blend in. Gold was made to stand out. The White Industries Gold Collection brings warmth, character, and just the right amount of contrast to any bike. It’s a finish that catches the light, highlights the precision of every machined surface, and turns functional components into defining details of a custom build. Gold has…
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Marco Osborne Takes on the EDR Series in Europe
From California Trails to the European Alps This summer, White Industries rider Marco Osborne traded familiar trails for the rugged mountains of Europe, taking on some of the world’s toughest competition in the Enduro World Cup (EDR) series. With iconic venues, demanding terrain, and some of the fastest riders on the planet, the European rounds are never easy. But…
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Blue Collection: A COOL Color
There’s something unmistakable about a blue anodized component. It’s bold enough to stand out but refined enough to feel timeless. For many riders, blue strikes the perfect balance between classic styling and personal expression, making it one of the most versatile finishes in the White Industries lineup. Whether you’re building your dream bike from the…