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  • Introducing the Limited Edition Desert Sage Collection

    Introducing the Limited Edition Desert Sage Collection

    Inspired by the Eastern Sierras. Some places stay with you long after the ride is over. For us, the Eastern Sierra is one of those places. Endless dirt roads disappearing into the horizon. Sagebrush swaying in the breeze. Towering granite peaks catching the last light of the day. Natural hot springs tucked away at the end of…

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  • White Industries is Headed to MADE 2026

    White Industries is Headed to MADE 2026

    See You in Portland There’s something special about MADE. It’s a gathering of the people who live and breathe bicycles—the builders, the machinists, the dreamers, and the riders who appreciate the details that make a bike truly one of a kind. That’s why we’re excited to announce that White Industries will be exhibiting at MADE 2026,…

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  • Meet the New MET Hub: Built Specifically for Brompton Riders

    Meet the New MET Hub: Built Specifically for Brompton Riders

    For years, Brompton riders have embraced a unique way of riding. Whether you’re commuting across town, catching a train, navigating busy city streets, or traveling with your bike folded neatly at your side, a Brompton isn’t just a bicycle—it’s a lifestyle. That’s why we’re excited to introduce the White Industries MET Hub. Designed specifically for Brompton…

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  • The Sour Pasta Party 32 Turns Heads

    The Sour Pasta Party 32 Turns Heads

    At this year’s Sea Otter Classic, there was no shortage of wild bikes, dream builds, and cutting-edge ideas—but one bike consistently stopped riders in their tracks inside the White Industries booth: the custom-built Sour Bicycles Pasta Party 32 with the newly launching White Industries T30 Titanium Cranks. Built around the emerging 32-inch wheel platform and…

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