At White Industries, sustainability starts with how—and why—we make things. Since 1978, we’ve designed and manufactured bicycle components in California with a focus on longevity, serviceability, and responsible production. We believe the most sustainable product is one that doesn’t need to be replaced. That principle guides our engineering, our manufacturing decisions, and our relationship with…

Serviceability is often treated as optional. We see it as essential. Bicycle components experience wear—it’s unavoidable. Bearings see thousands of rotations, seals are exposed to dirt and moisture, and small tolerances matter more over time. The difference between a disposable part and a serviceable one is what happens next. Serviceable components are designed to be…

Longevity isn’t accidental. It’s the result of deliberate decisions—materials chosen for durability, tolerances held tightly, and designs that anticipate years of use rather than a single season of riding. At White Industries, we design components with the expectation that they’ll be ridden daily, serviced regularly, and relied upon long term. That mindset shapes everything from…