White Industries is stoked head back to California’s Premier Gravel Event White Industries is heading back to Lost and Found Bike Ride for another weekend of gravel racing, vast views, and great community in Portola. Lost and Found is one of California’s top gravel events. The course features fast fire roads, rough descents, steady climbs, and remote Sierra Nevada

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Every once in a while, a bike comes along that stops you in your tracks. Not because it’s flashy—but because it’s different. The Marin Stayer is one of those bikes. Built for the Unexpected At first glance, it looks like a familiar drop-bar adventure bike. But take a closer look, and you’ll notice something unusual:

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Precision Details. Everyday Reliability. Made to Last. At White Industries, we’ve always believed the smallest components can make the biggest difference. The new Seat Collars are a perfect example of that philosophy — a refined, purpose-built component designed to quietly do its job ride after ride, year after year. Machined in-house from 6061 aluminum, the new

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By: Erik Mathy Some bikes are built to ride.Some are built to last.And some are built to tell a story. This one does all three. A Name With Meaning “The B.A.L.L.(er)”—short for The Bay Area Love Letter—is exactly what it sounds like: a tribute to the place, the people, and the culture that shaped it. The

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