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  • Meet Ed: The Craftsman Behind the Components

    Meet Ed: The Craftsman Behind the Components

    At White Industries, every component tells a story. But behind every hub, crankset, freewheel, and chainring is a person whose dedication, skill, and attention to detail make that story possible. For many years, Ed Eigenberger has been one of those people. As a Shop Lead and Machinist, Ed plays a vital role in the production…

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  • The Classics: Why Black and Silver Continue to Define Great Bike Builds

    The Classics: Why Black and Silver Continue to Define Great Bike Builds

    Some colors never go out of style. For decades, Black and Silver have remained the foundation of countless dream builds, earning their place as the most popular finishes in the White Industries lineup. They’re timeless, versatile, and effortlessly complement everything from modern carbon race bikes to handcrafted steel frames. Black offers a clean, understated look…

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  • Gold Collection: A Finish That Shines

    Gold Collection: A Finish That Shines

    Some finishes blend in. Gold was made to stand out. The White Industries Gold Collection brings warmth, character, and just the right amount of contrast to any bike. It’s a finish that catches the light, highlights the precision of every machined surface, and turns functional components into defining details of a custom build. Gold has…

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  • Marco Osborne Takes on the EDR Series in Europe

    Marco Osborne Takes on the EDR Series in Europe

    From California Trails to the European Alps This summer, White Industries rider Marco Osborne traded familiar trails for the rugged mountains of Europe, taking on some of the world’s toughest competition in the Enduro World Cup (EDR) series. With iconic venues, demanding terrain, and some of the fastest riders on the planet, the European rounds are never easy. But…

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