MADE UNDER ONE ROOF

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Meet Marco Osborne

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  • Sea Otter Classic 2026

    Sea Otter Classic 2026

    We’ll See You in Monterey Spring means one thing in cycling: Sea Otter Classic 2026 is around the corner. We’re looking forward to heading back to Monterey to connect with riders, builders, dealers, and longtime friends at one of the most anticipated cycling events of the year. The Sea Otter Classic has always been more than a trade show…

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  • Made Under One Roof

    Made Under One Roof

    How White Industries Builds Components in Petaluma, California Manufacturing isn’t just where something is made—it’s how decisions are made, problems are solved, and standards are upheld. At White Industries, nearly every step of the process happens under one roof in Petaluma, California, from raw material to finished component. This approach isn’t the fastest or the simplest.…

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  • Sustainability

    Sustainability

    At White Industries, sustainability starts with how—and why—we make things. Since 1978, we’ve designed and manufactured bicycle components in California with a focus on longevity, serviceability, and responsible production. We believe the most sustainable product is one that doesn’t need to be replaced. That principle guides our engineering, our manufacturing decisions, and our relationship with…

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