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  • Getting more kids on bikes

    Getting more kids on bikes

    White Industries × NorCal League Some projects start with a product.This one started with a purpose. A small product with a bigger purpose. At White Industries, we’ve always believed that the future of cycling depends on access—on getting more people on bikes and keeping them there. That’s what led us to partner with the NorCal Interscholastic Cycling…

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  • A Lifetime on Two Wheels: Tim Shaffer’s 1993 Fat Chance Build

    A Lifetime on Two Wheels: Tim Shaffer’s 1993 Fat Chance Build

    For Tim Shaffer, bikes have always been part of the story. Like a lot of riders, it started early—childhood days spent on two wheels, riding everywhere, all the time. And like many, that chapter paused during high school. But bikes have a way of finding their way back. For Tim, that moment came in 1986.…

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  • Sea Otter Classic 2026

    Sea Otter Classic 2026

    We’ll See You in Monterey Spring means one thing in cycling: Sea Otter Classic 2026 is around the corner. We’re looking forward to heading back to Monterey to connect with riders, builders, dealers, and longtime friends at one of the most anticipated cycling events of the year. The Sea Otter Classic has always been more than a trade show…

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  • Made Under One Roof

    Made Under One Roof

    How White Industries Builds Components in Petaluma, California Manufacturing isn’t just where something is made—it’s how decisions are made, problems are solved, and standards are upheld. At White Industries, nearly every step of the process happens under one roof in Petaluma, California, from raw material to finished component. This approach isn’t the fastest or the simplest.…

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