MADE UNDER ONE ROOF
MEET THE FAMILY
Sustainability matters
Fan Favorites
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CLD Front Hub
$238.00 -
CLD Rear Hub
$455.00 -
M30 Mountain Cranks
$412.00 -
EC34/EC34 Headset
Price range: $160.00 through $181.00
Blog
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A Lifetime on Two Wheels: Tim Shaffer’s 1993 Fat Chance Build
For Tim Shaffer, bikes have always been part of the story. Like a lot of riders, it started early—childhood days spent on two wheels, riding everywhere, all the time. And like many, that chapter paused during high school. But bikes have a way of finding their way back. For Tim, that moment came in 1986.…
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Sea Otter Classic 2026
We’ll See You in Monterey Spring means one thing in cycling: Sea Otter Classic 2026 is around the corner. We’re looking forward to heading back to Monterey to connect with riders, builders, dealers, and longtime friends at one of the most anticipated cycling events of the year. The Sea Otter Classic has always been more than a trade show…
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Made Under One Roof
How White Industries Builds Components in Petaluma, California Manufacturing isn’t just where something is made—it’s how decisions are made, problems are solved, and standards are upheld. At White Industries, nearly every step of the process happens under one roof in Petaluma, California, from raw material to finished component. This approach isn’t the fastest or the simplest.…
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Serviceability matters
Serviceability is often treated as optional. We see it as essential. Bicycle components experience wear—it’s unavoidable. Bearings see thousands of rotations, seals are exposed to dirt and moisture, and small tolerances matter more over time. The difference between a disposable part and a serviceable one is what happens next. Serviceable components are designed to be…