INSIDE white industries
tiny part. huge upgrade.
PRECISION MEETS TITANIUM
New Products
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T30 Titanium Cranks
$1,349.00 -
Seat Collars
$54.00 -
Zip-Up Hoodie
$49.00 -
5 Panel Hat
$31.00
It Starts with Raw Material
Nearly every step of the process happens under one roof in Petaluma, California, from raw material to finished component.
Trends come and go
Longevity isn’t accidental. We believe in making things that are built to last.
Rebuild-ability is essential
Serviceability is often treated as optional. We see it as essential.
Blog
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Nearly 50 Years of Engineering: The Thinking Behind White Industries
Since 1978, White Industries has been proving that great bicycle components aren’t just manufactured. They’re thoughtfully engineered, carefully refined, and built to last. Nearly five decades in the bicycle industry will teach you a few things. Standards change. Trends come and go. New materials emerge, new technologies reshape the market, and what riders demand from…
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Inside White Industries: A Shop Tour with Alec White
Ever wonder what goes into making a White Industries component? Come on in. There’s a lot more to making a bicycle hub, crankset, or bottom bracket than meets the eye. Behind every finished component is a whole lot of engineering, machining, problem-solving, and attention to detail. And, of course, a pretty great team of people…
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Osaka, You Were Wonderful: Our First BESPOKED Japan Experience
Some shows are about the bikes. Others remind you why you love the bicycle industry in the first place. BESPOKED Osaka managed to do both. 🇯🇵 Our first time attending BESPOKED in Japan was one for the books. From the moment we arrived, we were welcomed by friendly faces, incredible craftsmanship, and a community of people who…
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From Raw Material to Finished Product
Every White Industries Component Has a Story When you hold a White Industries component in your hand, it’s easy to admire the polished finish, vibrant anodized color, or perfectly machined details. But long before it finds its way onto your bike, that component begins its life as a simple piece of raw material. At White…