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CLD Front Hub
$238.00 -
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M30 Mountain Cranks
$412.00 -
T30 Titanium Cranks
$1,349.00
Blog
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Sea Otter Classic Recap: Sun, Community, NEW Titanium cranks
Every year, the Sea Otter Classic brings together just about everything we love about bikes—riders, builders, industry friends, and a shared appreciation for time spent on two wheels. This year in Monterey delivered all of that and more. Four Days of Sun and Riding It’s not always a guarantee, but this year brought near-perfect conditions—clear skies, warm…
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PRECISION MEETS TITANIUM
With these new T30 titanium cranksets, White Industries extends its reputation for precision-engineered bicycle components into the world of titanium bike cranks, combining durability, strength, and long-lasting performance for mountain and gravel riders.
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Getting more kids on bikes
White Industries × NorCal League Some projects start with a product.This one started with a purpose. A small product with a bigger purpose. At White Industries, we’ve always believed that the future of cycling depends on access—on getting more people on bikes and keeping them there. That’s what led us to partner with the NorCal Interscholastic Cycling…
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A Lifetime on Two Wheels: Tim Shaffer’s 1993 Fat Chance Build
For Tim Shaffer, bikes have always been part of the story. Like a lot of riders, it started early—childhood days spent on two wheels, riding everywhere, all the time. And like many, that chapter paused during high school. But bikes have a way of finding their way back. For Tim, that moment came in 1986.…