White Industries

Precision bicycle components since 1978

Since 1978, when Doug White started White Industries out of the spare bedroom of his house in Inverness, California, we have been designing and producing bicycle components for discerning riders the world over. These days we call Petaluma home, not far from where we started, and are lucky to have inspiration right out our front door with world-class road and mountain bike riding and a tight-knit cycling community that influences our designs and helps to refine the final product. Combine that with our decades of manufacturing experience, and you get beautiful and innovative components that provide years of dependable service.